iN THEIR ADVERTISING, BUSINESS NOWADAYS USUALLY EMPHASISE THAT THEIR PRODUCTS ARE NEW IN SOME WAY. WHY IS THIS ? DO YOU THINK THIS IS A POSITIVE OR NEGATIVE DEVELOPMENT

#business #emphasise #products #development

Today in

this

competitive world, businesses invest heavily in their marketing and advertisement budgets in order to distinguish themselves from their competitors.

This

phenomenon is majorly to attract new customers and increase their sales

revenue

, which is considered to be a positive development in my opinion, as it appreciates businesses'

overall

growth by promoting their other

products

According to

Harvard research, nearly 67% of organisations allocate about 40% of total

revenue

to their media budget, which is to allure new consumers to buy their

products

and provide exposure to its new

products

to existing consumers. Interestingly, spending huge capital on marketing strategies has always resulted in generating enormous sales and

revenue

, which is the ultimate goal of any organisation.

Nevertheless

this

revenue

can be used

further

to develop new

products

which complement a brand's existing line-up. To illustrate Apple, a smartphone brand, has now introduced a new smartwatch concept which connects uniquely with its flagship product, which is the iPhone. In my opinion,

this

is definitely considered to be a positive development because a brand gets an opportunity to introduce a new concept by using its existing product line-up. To illustrate, Toyota, a car company, that now is introducing its new redefined hybrid engine as a response to Tesla's fully electric vehicle.

However

, Toyota's hybrid engine was introduced nearly 20 years ago, which is to again re-introduce the same engine with a new car not only to serve its existing customer base but

also

to attract new consumers. In conclusion, it is now a necessity for corporations to project their commodities in a unique way, which is mainly done to remain relevant in the market and boost its

overall

sales, which is considered to be a positive advancement.

Submitted by rajitmadhar1299 on Mon Apr 17 2023

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iN THEIR ADVERTISING, BUSINESS NOWADAYS USUALLY EMPHASISE THAT THEIR PRODUCTS ARE NEW IN SOME WAY. WHY IS THIS ? DO YOU THINK THIS IS A POSITIVE OR NEGATIVE DEVELOPMENT

Fully explain your ideas

Today's teenagers have more stressful lives than previous generations. Discuss this view and give your own opinion.

Films and games can be accessed at any time from mobile devices, like smartphones, tablets and laptop computers. Do the advantage of such developments outweigh the disadvantages?

Describe an interesting conversation you had with other people.

Nowadays the way many people interact with each other has changed because of technology. In what ways has technology affected the types of relationships people make? Has this become positive or negative development?