Nowadays many people want to buy famous brands of cloth, cars and other items. what are the reasons for this? Do you think it is a positive or negative development?

In recent times, many folks prefer to buy branded
items
such
as clothes, cars, etc. Good
quality
and a status symbol are some reasons for
this
. I think it has both positive and negative effects which will be covered in
this
essay. Talking about positives, good product
quality
is the major reason why customers prefer to buy branded
items
. Famous brands ensure to provide the best
quality
product to prove their worth to their customers.
For instance
, in my personal experience, when I bought a branded pair of shoes from a famous brand like Nike, Reebok, etc, it remained in perfect condition for a good number of years whereas local shoes tear within a few months of use.
Thus
, the major reason behind consumers shifting towards a brand is its good
quality
product.
However
, buying branded stuff has a major downside which cannot be ignored. It has become a tool to get a status symbol and social recognition due to which individuals only prefer to purchase branded
items
.
This
trend is more common in youth as they buy brands to get maximum attention in their group.
For example
, in colleges, youngsters flaunt their branded clothes, accessories, cars etc. to stand out among their friends.
Moreover
, sometimes they look down upon those people who do not wear branded
items
. So in
such
cases, it becomes an obligation for
such
kids to buy branded goods.
Hence
, buying branded
items
can cause certain negative effects on society. To conclude, though people are shifting towards famous brands to get good
quality
products but buying them for the sake of social recognition is a negative development.
That is
why I believe it has both positive and negative aspects of it.
Submitted by mile.jasmeenkaur12 on

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