More and more people want to buy clothes, cars and other items with famous brands. What are the reasons? Is it a positive or negative development?

To tackle
this
topic, we are going to only employ the evolutionary approach, as the question may be considered using as many methods as there are academic fields. From the perspective of the
gene
, the reasons an increasing number of
people
purchase
products
of famous brands are their superior quality and the social status resulting from owning them. And in general,
this
shift in consumer choice is a negative development. Two advantages of owning items from re-known brands are higher social rank and benefits from high-quality
products
. According to Richard Dawkin in a book called The Selfish
Gene
, each individual is driven to participate in activities
which
Correct pronoun usage
that
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improve the chance its genome is passed down to later generations. Better social status means increased opportunities
of
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for
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obtaining a fit partner and having healthy offspring down the road. Meanwhile, using
products
of good quality enhance one’s chance of survival;
for instance
, if you can afford it, you may have a single hospital room and proper treatment/
counseling
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counselling
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when you are ill,
instead
of sharing a room with ten other patients and increasing the chance of infection, at least in developing countries. Being given the natural tendency of human as “survival machines” and the juicy benefits of
brand
products
to
gene
propagation, it is no surprise that more and more
people
prefer these items.
Although
wealthy
people
reap all the benefits we discussed
about
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apply
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, since the majority of the world’s human population does not belong in that category, I would argue that the trend towards
brand
products
is negative. The most catastrophic consequence would be the lack of investment: if low and middle-wage workers attempt to purchase
brand
products
, which are consumer
products
, less money is available for capital goods, or investments.
As a result
, they can never significantly improve their worth nor their life quality, which is not constructive to their genes’ survival. Another consequence, and a rather popular one, is the psychological damage resulted from comparing oneself with others on the ground of how many
brand
products
one owns. Nowadays, the situation is aggravated by the use of social media which allows more direct and instant contrast between two lifestyles. In some cases,
the
Correct article usage
apply
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low self-esteem motivates
people
to take
risk
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a risk
the risk
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and make big money.
Nevertheless
, the “victims” waste time struggling to look like others without fixing the core issue (which is the lack of wealth). I believe that we all have observed
people
like that. From an evolutionary
stand-point
Correct your spelling
standpoint
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,
people
purchase
products
from famous
brand
in hopes of securing the reproduction of their genetic materials.
However
, as the
gene
cannot predict all obstacles in the environment (The Selfish
Gene
, Dawkin),
this
behavior
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behaviour
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is only beneficial to rich
people
and is harmful to the average-income majority.
Submitted by sophievo0944 on

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