More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

Nowadays, there have been an increasing

number

of people purchasing well-known brands. Being caused by several factors,

this

phenomenon is argued to have both negative and positive effects on the development of the industry. There are a variety of explanations for the growing

number

of people choosing famous brands.

Firstly

, prominent brands

offer

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offers

buyers a range of cost-efficient products, which are often made from high-quality materials and

therefore

, can be used for long time.

Also

, using popular brands is a typical way of asserting individualism and attracting attention.

This

lies in the fascinating characteristics of some brands which enable buyers to personally modify the specific designs or allow just a restricted

number

of people to possess their products. As a consequence, the unique individuality in well-known brands helps making those

purchasers

the acquisition of something for payment

purchases

outstanding from the crowds.

At

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In

the meantime, when it comes to the question whether

this

trend indicates a positive or negative development, the arguments vary. The major advantage that both customers and the manufacturing industry may benefit from

is

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being

the competition among corporations. In order to satisfy customers’ gradually higher demands, manufacturers have to compete with each other in the innovation of their merchandise. Thanks to the positive rivalry, not only can buyers have a wider range of great choices, but the industry

also

finds its chances to flourish.

However

, consumerism may come up as an inevitable downside result.

Instead

of spending money cleverly on practical and useful purposes, a majority of current purchasers are wasting their resources on the blind pursuit of temporary fashion. As a consequence of consumerism, a host of problems related to living standards and

environment

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the environment

may arise. In conclusion, the growing

number

of people using famous brand results from several reasons, and it has both pros and cons. Customers,

therefore

, should wisely select products they really need rather than chasing the latest trends.