Nowadays many people want to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive or a negative development?

People

value quality

Accept comma addition

value, quality

and have always valued high-end products since antiquity.

This

love of luxury

fueled

coins made of gold

gold

fuelled

failed

trade in ancient times and allowed the development of well-established trade routes like the famous "silk road" that carried the wonders of the East to the West and vice-versa. In our modern times, certain brands command the market and have

ability

Suggestion

the ability

an ability

to promote through ads on various media and social media outlets, thereby cementing their status as the go-to brands. Brands have

also

spent countless resources to forge a specific identity; that's why

for example

"H&M" appeals to the youth with its casual clothing, whereas "Dior" or "Gucci" target the wealthy and capable clientele. But is our love for brands just a reflection of our

consumeristic

ways? In many ways it is, as we often tend to buy more items than we need, and we often fall prey to advertisements that paint the world in bright shades of rose. Manufacturers know that in order to keep cashing in on our money, they need to keep producing goods that we buy without much thinking. Planned and perceived obsolescence are two strategies manufacturers adopt to achieve

this

.

However

, isn't shopping an important economic activity? What would the countless shops that sell every day and luxury brands do if we do not buy these goods?

Furthermore

, if brand-status and recognition are not important,

then

independent designers do not stand a chance of

breakthrough

Suggestion

a breakthrough

in a saturated market filled with everything one can ever desire. Many brands that now employ thousands have started quite small by selling unique items that had a distinct and appealing identity. Coco Channel shops attracted customers that show in her clothing a flair unknown before, and now Channel is an international brand worth billions of dollars.

Finally

, shopping is an important economic sector that will remain a reality in our lives,

however

, we should always seek to strike a balance and avoid being gullible consumers.