Modern technology has enhanced the marketing industry to a new dimension throughout the world. Therefore, buying products from the internet has become an easy task, thus making it accessible to people at all levels of society. To cater to the above require different types of outlets, such as groceries in towns to large multinational retailers have transformed into online selling. With the rapid expansion of online selling in the future, it will lead to the closure of boutiques in towns and cities and I totally agree with the above suggestion.